For ice cream flavors that promise less exquisite

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A meaningful call-to-action: “Find your ideal camera” – the inscription on the blue button is concrete and inviting. Careful choice of words: The text is straightforward, unaffected and direct - that's a good thing, because the user wants to get to a suitable camera as quickly as possible at this point. Terms like “the perfect model” or “your ideal camera” suggest that Canon is the right address for the user. Example: Magnum Double Magnum knows how to appeal to connoisseurs: a little text, plus seductive images - that's all it takes to make you want the Magnum Double varieties.


Landing page text for Magnum Double Here, too, there is more in the short text than Special Data one would think: Crunchy Ks: “Uncompromising delicacies” , “cocoa glaze” , “delicious ”, “crunchy” – the teaser also makes you want to eat the Magnum ice cream, which is known to crack so beautifully when you bite into it. Pleasure effect: “Connoisseur” , “passion”, “fine” , “delicate” : all of these words evoke positive associations in the reader and (in addition to the appetizing images) arouse the desire to bite into a Magnum Double themselves. “Enjoyment” and “passion” are key terms that Magnum uses again and again.




Create images: “Delicious ice cream flavors for connoisseurs” would also do the trick?  enjoyment, definitely. Magnum, on the other hand, consciously lists the ingredients that make up its ice cream. This not only informs the user what is special about the double varieties, but also appeals to their imagination. Anyone who sees the image of “delicious sauce and crunchy chocolate” in their mind’s eye and can literally feel both melting in their mouth will be more likely to remember it the next time they go shopping in the supermarket and grab the magnum pack.