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What to advertise? Goods , services. . Epicstars is a new advertising exchange. Since August , thanks to the service, you can create an advertising task for a blogger in a single window , select an artist from the catalog using the necessary filters , discuss the conditions , cost , and also accept and check the completed task. The service automatically loads statistics on the video made and freezes the payment amount on the internal account to ensure the security of the transaction. In case of controversial situationAdvertising Features on Snapchat . Behavioral targeting. Snapchat will use information about user behavior on the app for targeting. Subscriptions to news and entertainment accounts , obvious interests and preferences of the audience will help marketers target advertising to relevant categories. He is responsible for serving ads to users whose behavior on Snapchat is similar to the company's current customers. Who benefits from using it.

Advertisers who want to expand their audience without changing it. What to photo editing servies advertise? Brands , products , services. . Advertising API. Advertisers will be able to use programmatic interfaces to launch large scale campaigns instead of launching targeted small deals with Snapchat. Brands will now be able to tap the expertise of Snapchat's third party " creative partners" to create creative and engaging content. . Advertising measurement. Snapchat is gradually building a chain of partnerships with such reputable analytical centers as Moat , Nielsen mobile Digital Ad Ratings and Google DoubleClick this will help the platform's advertisers better understand how their campaigns affect the audience and what results they bring.



Extended advertising snaps . Users will be able to expand an ad with one touch to, for example, install a partner s application, go to the advertiser s website , or watch the entire video. . Sponsored creative tools. According to market experts , this is the next big thing in digital advertising. Snapchat is creating and developing a suite of tools for brands to interact interactively with their audiences, such as animated selfie lenses and geofilters that engage users in creating and sharing branded content. Who benefits from using it? Companies that want to increase customer loyalty and brand awareness. What to advertise Brand.