The results are recorded in an SEO briefing

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The term “hierarchy” implies that there is an optimal order in which the page should serve the primary and secondary search intentions of users from Google. We do not presume to determine this order ourselves, but rather determine it using Google search hit lists and competitor pages in a structured, scientific process. These are ultimately based on user signals or “swarm intelligence”. (svaerm intelligence?) This is how search intent hierarchy analysis works The SIHA considers: The Google search hit list for the desired keyword with appropriate region and language settings.


It examines page titles, meta descriptions and the anatomy of the SERP, including HK Phone Number featured snippets. Competitor pages: In addition to a thorough summary of the content in bullet point form, factors such as scope, topicality, originality, screen design, use of media, backlink profile, EEAT and on-page SEO are considered. The focus is of course on determining the type of search intention , the primary and secondary search intentions and determining a content structure for the newly created web page. In addition, individual content nuggets and secondary keywords are also extracted, which offer further optimization potential. (affectionately called “writing plan” internally) for our specialist editorial team.




The writing plan consists of keywords, SEO title, key data for the meta description and open graph teaser , a headline structure and a content structure with sources. In addition, individual content modules and an approximate guideline for the overall length are also included. The SIHA framework enables the creation of content that is more complete, more current, more relevant and better structured than that of the competition. A big advantage is that the SEO or content marketer's industry knowledge is not absolutely necessary: By deconstructing the Google search hit lists and competitor pages, you can systematically find all currently publicly known information that the Google algorithm classifies as valid and relevant.