Why and how to use Facebook Conversions

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You use Facebook Conversions to analyze how often a specific action was performed through your ads. Once you've set up Facebook Conversions on your website or app, you can not only analyze your conversions, but also optimize your campaigns and set up remarketing audiences.

Analytics: With Facebook Conversions, you can track the actions users take after clicking on your ad in your Ads Manager reports. This helps you allocate more budget to the right ads and create new variations of that same successful ad.

Optimization: Every campaign goes through a so-called learning phase . The algorithm el salvador phone number data learns which people are most likely to perform the desired action, such as a purchase. Once Facebook Conversions are set up, the learning phase of a conversion campaign can be completed. You'll then benefit from improved performance in the future.

Target groups: You can create remarketing target groups using so-called custom audiences . When creating a remarketing audience, you can also select a Facebook conversion in the target groups section. The custom audience will then include all people who triggered the Facebook conversion. This gives you the opportunity to target people multiple times in a row in the future.
One more thing: Please be sure to consider the logic of the attribution settings for Facebook conversions. These have a direct impact on the number of Facebook conversions in your reporting. With an attribution setting, you specify what a user must do for the conversion to appear in your reporting. An explanation:

For example, there's the "Click 7 Days" attribution setting. When this is enabled, the conversion will be attributed to your ads if the person clicked on the ad and completed the conversion, such as a purchase, within 7 days. With the "View 14 Days" attribution, for example, the conversion will be attributed if the person merely saw the ad and then performed the action within 14 days.