AdWords is configured so that you can create ad groups to manag

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Mstakes that users make regarding Google AdWords. By avoiding these mistakes and following the alternative advice provided, you will be on your way to a successful AdWords campaign. MISTAKE  WRONG GROUPING OF KEYWORDS IN A GOOGLE ADWORDS CAMPAIGN Googlee different types of campaigns. If you have a product campaign and a content campaign, each of these can be managed separately. Within each campaign, you can divide ads and keywords into ad groups. Press the green "New Ad Group" button in a campaign to create new groups for your ads and keywords.
  
The biggest mistake that users make is not using ad groups. Instead of Special Data segmenting their ads into groups based on similar keywords, they bundle all the keywords into a single group ad and display the same ad everywhere. The problem with this approach is that PPC management 101 tells us that the displayed ad should match the keyword searched for. The more the ad matches the keyword, the more likely it is that people will click on the ad. And possibly even place an order. Here is an example: Apple sells many different products.







They have laptops, desktops, tablets and mp3 players. If the products had not been grouped by category, then the ads could not be displayed based on searches either. Apple should resort to an ad with a general headline, such as "buy Apple products." But this would not have matched what people were looking for. These ad groups are used for each of their products. Thus, titles such as "MacBook Pro" or "iPad Mini" can be used when people search for those products. This is an example of an Apple ad from an ad group configured to show a MacBook Pro ad when people search for "macbook pro retina.