In fact, therefore, the moment you start your site

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Start with a never-used domain, you are already at a disadvantage compared to those who can boast a lived domain, who, for purely chronological reasons, will have quite a few attributes already evaluated . In this sense, therefore, the age of a domain should be considered as a ranking factor. Not for nothing, SEOs all over the world make no secret of buying expired domains to start new projects.

The story is quite simple: you launch Email Data your website, update it and use it for five or six years, and then little by little you forget about it and leave it aside. The domain expires, and here I come: I buy it, I bring it back to life, and I gain an advantage over other completely new domains thanks to all the links that already point to my new (but old) domain.




This happens because at an algorithmic level the links and the authority of the site remain even if the latter has been down for a significant period of time. In fact, it is not uncommon to find incoming links still active on domains that have been turned off for years. Dry key To explain this ranking factor I will immediately rely on a practical example. Let's assume that with your site you want to position yourself on the Google SERP for the keyword 'Gelato in Como'.